© Reuters. FILE PHOTO: An image of Elon Musk is seen on a smartphone placed on printed Twitter logos in this picture illustration taken April 28, 2022. REUTERS/Dado Ruvic/Illustration//File Photo
(Reuters) – Billionaire Elon Musk said in a tweet on Monday that Apple Inc (NASDAQ:) has mostly stopped advertising on Twitter.
Apple and Twitter did not immediately respond to requests for comment.
Earlier in November, Musk said Twitter had seen a “massive” drop in revenue and blamed activist groups for pressuring advertisers.
Several companies including General Mills Inc (NYSE:) and luxury automaker Audi of America have paused advertising on Twitter since Musk completed his purchase, while General Motors Co (NYSE:) said it had temporarily halted paid advertising on the social media platform.
Apple spent an estimated $131,600 on Twitter ads between Nov. 10 and Nov. 16, down from $220,800 between Oct. 16 and Oct. 22, the week before Musk closed the Twitter acquisition, according to ad measurement firm Pathmatics.
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