EU raises concerns over Meta’s targeted ad model


© Reuters. FILE PHOTO: Woman holds smartphone with Meta logo in front of a displayed Facebook’s new rebrand logo Meta in this illustration picture taken October 28, 2021. REUTERS/Dado Ruvic/Illustration/File Photo

(Reuters) – European Union regulators have ruled that Meta Platforms’ Facebook (NASDAQ:) and Instagram should not require users to agree to personalized ads based on their digital activity, the Wall Street journal reported on Tuesday, citing people familiar with the decision.

The ruling could limit the data that Meta can access to sell such ads, the report added.

Meta shares were down 1.3% in premarket trading.

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