© Reuters. A worker looks at a television during Black Friday sales at a Target store in Chicago, Illinois, U.S. November 29, 2019. REUTERS/Joshua Lott
(Corrects premium in paragraph 3 to 22.5%, from 60%)
(Reuters) -Nielsen Holdings said on Tuesday it would be acquired in an all-cash deal valued at $16 billion, including debt, by a group of private equity firms led by Brookfield Asset Management Inc and Elliott Management Corp.
The equity value of the deal is $10.06 billion.
The group will offer Nielsen $28 per Nielsen share, a premium of 22.5% to the stock’s close on March 14, when reports of talks of a deal started.
The announcement comes after Nielsen initially said it had rejected a buyout deal valued at about $9.1 billion from a private equity consortium, saying its board determined the transaction would significantly undervalue the company.
The transaction is expected to close in the second half of 2022.
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